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what is the major arcana?

the major arcana (22 cards) is traditionally known as "the fool's journey" throughout life. for tarotpunk, the major arcana resembles the startup journey, from MVP, to pivot, to exit. when you pull a major arcana card, expect a big moment or turning point in your life.

MVP

leap with faith, not certainty. your startup journey begins—trust your gut and take the first pitch, even if you’re not ready.

break things

you have everything you need. focus, build, and ship. now is the time to turn your vision into reality.

market share

your intuition knows what the market needs. look deeper than the data. trust the whispers.

customer LTV

your users are your lifeblood. nurture them. listen, learn, and grow by giving them what they need.

visionary CEO

structure creates scale. lead with clarity, enforce standards, and embody the mission.

the accelerator

learn the rules of the game. seek mentors, accelerators, and proven playbooks.

cofounders

true alignment is rare—if you’ve got it, nurture it. misalignment? it’s time for real talk.

move fast

charge ahead. you're gaining traction—balance speed with control.

founder grit

the road is brutal. real strength is calm, not force. endure, adapt, keep moving.

stealth mode

step back. focus. big breakthroughs come from solitude and clarity.

pivot

your luck changes fast. be ready to pivot or double down. watch the signs.

cap table karma

play fair, know your terms, and don’t sign what you don’t understand.

AuDHD

pause isn’t failure. shift your perspective. growth comes after surrender.

startup killer

let go. some ideas must die for you to evolve. what you learned is the true asset.

founder burnout

you can’t pour from an empty cup. balance, sleep, and night-time erections are your long-term edge.

golden handcuffs

chasing vanity kills. cut waste. escape the illusion of fast success.

burn rate

what falls was never solid. use collapse as clarity. realign, pivot, rebuild stronger.

mission & vision

your vision inspires. share it. dream big again.

founder guilt

not everything is what it seems. stay grounded and trust your inner compass.

product market fit

it's working. keep feeding what your customers love.

due diligence

you’re being evaluated—own your story, good and bad. truth sells, and it's time to build.

unicorn exit

you made it. celebrate, reflect, and decide what your next world will be.

what is the minor arcana?

the minor arcana (56 cards) that are divided into 4 suits that resemble the everyday life, personal experiences, and the people that may show up. for tarotpunk, the four suits are ideas, struggles, feelings, and resources to resemble the challenges found while building a startup.

suit of ideas

ace of ideas

a bold new idea ignites rapid momentum—run with it now.

2 of ideas

you’ve started strong—now map the future with bold strategy.

3 of ideas

your plans are gaining traction—scale, expand, and look outward.

4 of ideas

celebrate early wins and team harmony—your foundation is strong.

5 of ideas

creative tension brews—healthy competition or unproductive chaos, you decide.

6 of ideas

recognition is here—your idea is finally proving its worth.

7 of ideas

stand your ground—protect your vision from copycats or skeptics.

8 of ideas

everything’s moving fast—momentum is on your side, stay focused.

9 of ideas

you’re battle-worn but not beaten—one final push remains.

10 of ideas

you’re carrying too much—delegate or risk burning it all down.

page of ideas

fresh curiosity sparks a side project—explore before committing fully.

knight of ideas

high energy drives growth—don’t let impulsiveness sabotage your direction.

queen of ideas

you lead with charisma and confidence—others are magnetized by you.

king of ideas

you’re a visionary founder—own the room and lead big.


suit of struggles

ace of struggles

breakthrough insight strikes—cut through the noise and act decisively.

2 of struggles

you’re stuck between options—missing facts are clouding your judgment.

3 of struggles

heartbreak hits—betrayal, cofounder splits, or painful founder rejection.

4 of struggles

you need recovery—burnout is real, step back to recalibrate.

5 of struggles

you won the argument, but at what cultural or team cost?

6 of struggles

leaving behind chaos—transitioning to a smarter, saner company phase.

7 of struggles

something feels off—watch for shady deals or internal sabotage.

8 of struggles

you're trapped by your own fears—free yourself with perspective.

9 of struggles

sleepless nights—anxiety is peaking, but most fears aren’t real.

10 of struggles

rock bottom moment—one chapter ends so a new one begins.

page of struggles

you’re curious but cautious—dig deeper before launching that next move.

knight of struggles

all gas, no brakes—intellect driving action faster than wisdom allows.

queen of struggles

lead with clarity and logic—cut emotional noise and false loyalty.

king of struggles

you’re making sharp strategic calls—your mind is your strongest weapon.


suit of feelings

ace of feelings

emotional renewal—falling in love with the mission again.

2 of feelings

aligned partnership—cofounder or investor synergy sparks powerful collaboration.

3 of feelings

celebrate with your people—community and joy fuel sustainable success.

4 of feelings

disconnection hits—you’re numb to the opportunities right in front of you.

5 of feelings

not everything worked—but focus on what’s still standing strong.

6 of feelings

nostalgia lingers—past visions or relationships may influence current decisions.

7 of feelings

too many options—overwhelm blurs your ability to choose wisely.

8 of feelings

it’s time to walk away—what once fulfilled no longer does.

9 of feelings

a moment of personal satisfaction—enjoy how far you’ve come.

10 of feelings

true fulfillment—emotional alignment, team flow, and mission are in harmony.

page of feelings

a surprise connection or idea sparks unexpected emotional clarity.

knight of feelings

you’re chasing a dream—just don’t romanticize it into delusion.

queen of feelings

lead with emotional depth—intuition is a strategic superpower now.

king of feelings

calm under pressure—you regulate emotions while guiding your team through storms.


suit of resources

ace of resources

a new funding, asset, or deal lays the groundwork for growth.

2 of resources

you’re juggling too much—rebalance time, money, or team bandwidth.

3 of resources

collaboration works—skillful teamwork builds solid, scalable infrastructure.

4 of resources

clutching resources too tightly—your scarcity mindset is stalling expansion.

5 of resources

financial strain hits—get scrappy, stay lean, and don’t go it alone.

6 of resources

give and receive wisely—money, time, and mentorship must flow with balance.

7 of resources

you’ve planted seeds—pause to assess ROI before doubling down.

8 of resources

deep focus on craft—repetition and mastery will drive long-term value.

9 of resources

you’re reaping rewards—independence, wealth, and comfort earned through diligence.

10 of resources

legacy time—build a company that endures and supports generations.

page of resources

a new resource or offer emerges—explore and learn as you go.

knight of resources

consistency matters—your slow, steady execution is building real value.

queen of resources

you nurture what you’ve built—balancing business, comfort, and grounded leadership.

king of resources

you’ve mastered the game—lead from abundance, invest with long-term vision.

Have any ideas for other tarotpunk decks you want? Please contact us on our contact page!

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